“You know, I use organic products, but I get laser treatments. It’s what makes life interesting, finding the balance between cigarettes and tofu” - says Gwyneth Paltrow
Controversial?
Curious, a little bit controversial – that’s her label Goop, too. It sells wellness culture and conscious living with а feminist attitude. On her site you can “Read. Shop. Discover”. It is so simple but it works. Her philosophy is to show the feminine point of view, to highlight femininity, not trying to act like a man. As people said her brand is a “trend-setting, attention-getting, successful, culture-shifting, multiple-revenue-sourced lifestyle brand.”
It was launched in 2008 from Gwyneth's kitchen as a weekly newsletter focused on advice. According to Gwyneth Paltrow herself, the brand is “not...
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