“Haute Couture consists of secrets whispered from generation to generation, If, in ready-to-wear, a garment is manufactured according to standard sizes, the haute couture garment adapts to any imperfection in order to eliminate it” says Yves Saint Laurent. It’s very responsible to say “I do couture”. As Tim Gunn highlights “you have to be licensed by the government of France to do couture”. But is it true?
The laws of Fashion
In 1921 The French press created PAIS ( L’Association de Protection des Industries Artistiques Saisoinnieres) to protect couture designs from being copied. To ensure the copyright of the designers, photographs were taken of their pieces. They were placed on a mannequin and shot from the front, back and side as evidence.... Continue reading