Contemporary fashion. What is it and what you should know about the designers?

Contemporary fashion is becoming more popular and accessible than ever. The movement is gaining new followers interested in designer clothing and affordable high-fashion garments every day. And while the fashionistas are going crazy over contemporary brands, the women who are still trying to discover their personal styles are looking for inspiration.

If you want to understand what contemporary fashion means, what ideas it stands behind, and what values it represents, keep on reading. In this article, we will tell you everything you need to know about contemporary fashion and some of its worthy-mention designers.

What is contemporary fashion?

Contemporary fashion stands for high-quality modern clothing and accessories that are currently on-trend, which are also accessible and attainable. Some brands and designers also focus on the environmental factor.

A contemporary fashion designer creates collections that typically target Gen-Z and Millenial customers (people in their 20s and 30s). Basically, contemporary fashion offers a modern approach to high-quality and high-fashion clothing, but without the 4- and 5-figure price tags.

Who were the designers that introduced it?

One of the most prominent and significant designers who introduced and influenced the contemporary fashion movement is Alexander Wang. He took high fashion to new spaces by collaborating with numerous accessible brands and fast-fashion retailers, making his designer pieces affordable and attainable.

 

When we talk about contemporary fashion designers who kick-started trends that fashionistas adore, there are a few names and brands we cannot leave out:

• Phillip Lim
• Nicolas Ghesquière
• Jonathan Anderson
• Ganni
• Staud
• Trademark
• Nanushka
• Nastygal
• N°21

There are also some other memorable mentions of contemporary designers that dominate the fashion-forward and minimalistic-style womenswear market. Those designers are less prominent but still quite successful within the approachable and affordable high fashion space:

• Loulou Studio
• Totême
• The Frankie Shop
• LVIR
• Tove
• D2Line
• Anna Quan
• Baum und Pferdgarten

What designers should know about it?

Environmental impact

Overall, the fashion industry has a huge negative impact on the environment. Fabrics and clothes production is responsible for a significant part of global carbon emissions (10%). The process also pollutes the waterways and drains water sources. What’s more, more than 80% of textiles end up in a landfill, contributing to the pollution problem.

The biggest industry problem is fast fashion, which is extremely affordable and attainable but has a crucial environmental impact. Fast fashion comes and goes and very often exploits labor in an effort to flood the market with cheap and low-quality clothing. This has a devastating effect on nature and wildlife and is often considered very unethical. 

On the other hand, not everyone can afford to spend their whole salary on ethical and designer garments. But not all hope is lost. Many contemporary fashion brands are becoming eco-aware and strive to be more environmentally conscious. 

They start implementing sustainable practices in their material sourcing, manufacturing processes, and logistics. The goal is to preserve natural resources, lower their footprint, encourage clothes recycling and generally lower their and their clients’ fabrics waste generation.

Durability

Durability is a great advantage of contemporary fashion. Compared to cheap-looking and low-grade clothes, contemporary pieces are excellent in wearability, abrasion resistance, and resilience. They are remarkably durable, less prone to breakage, and will keep their excellent condition for a very long time. Something that budget-range and fast fashion cannot make a promise.

High-quality

Another undeniable perk of contemporary fashion is the high quality. Unlike fast fashion and low-price clothing brands, the quality of elegant contemporary garments is exquisite. The designers put out modern clothes that look exceptionally good and correspond with the latest fashion trends and market expectations. 

The clothes are made of quality materials, stitched up with care and attention to detail. They do not look cheap, or inferior, nor do they wear out easily. But remember, to keep your contemporary clothing in impeccable condition, you have to take proper care and try not to neglect it.

More accessible

One of the best qualities of contemporary fashion is its accessibility. Who said only celebrities and wealthy people can afford stylish durable high-quality clothes? Thanks to the relatively low price point of this fashion, many more people can afford to dress well without breaking the bank.

Pricing for these fashion pieces starts at $200 and can hit upwards of $1,000. And while this is not the cheapest clothing option, it is still quite attainable when compared to high-fashion designer apparel (that would typically cost four or five-figure sums). 

Why should customers care?

Contemporary fashion has been gaining a lot of popularity in recent years. People are searching for that high-life factor in their styling endeavors but most are not able to afford the expensive pieces, created by established designers. This is where this movement finds a balance by providing access to accessible high-quality items.

Another reason people should care about the trend is the positive environmental impact contemporary fashion has. Customers can make smart choices with their clothing and at the same time, make a big step towards saving our oceans and nature, and protecting the wildlife.

In conclusion, contemporary fashion is going strong and is here to stay for the long term. Are you interested in exploring modern contemporary pieces at a more accessible price? Check out the D2Line online shop or read more of our fashion blog, where you will find everything about recent fashion trends.